LILEKS (James)

LILEKS (James)

Non-Lethal Explosive Mirrors

More unusual finds from the depths of Amazon fake companies

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James Lileks
Jun 17, 2026
∙ Paid

Happy Wednesday to you all, and thanks again for your patronage. You literally pay the rent, and don’t think I’m not grateful. So, what did I remove from previous columns, and why? And what the heck is the origin of that picture above? We’ll get to that.

This, from the double-tree shipping column, was excised because I’ve rung this bell too many times.

You know that doesn’t matter, because if they run out of 65” Olive Trees from SQTCRY you can look for “similar items” and find the same thing from GHUYEW. The other day I was shopping for a mirror and saw a company name you would naturally associate with mirrors: SweetCrunchy. It’s like looking at a granola vendor named GlassReflect.

I have written again and again about these meaningless Amazon fake brands, so it didn’t belong in a column. But now that we’re here on Wednesday, where I don’t feel the need to be tight ’n’ bright, let us explore some recent examples I’ve found.

Do you not desire for yourrrom to be moreelegant

The great thing about this particular product: I will not suffer explosiveness because it is high hard:

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